Now that you’re a lean, mean, streaming machine, it’s time to level up. Get the most out of your streaming experience with these tips and best practices. Hence here are 15 tips for using Facebook Live.
Just because it’s live, doesn’t mean it has to be scrap! A little improvisation adds a flair of authenticity, but a rambling, endless video is not anyone’s idea of a good time.
Make sure you have an aim, something you like to accomplish, a message you’d like to get out before you hit that Live button.
Creating a road map of the beats and talking points you want to make sure to hit will ensure your conversation is moving forward in a purposeful direction.
The unpolished, anything-could-happen nature of Live videos is part of their charm. Embrace this built-in intimacy and authenticity. If something goes wrong, laugh it off. If you’re getting emotional, lean into it.
By sharing an unfiltered, uncensored view into your life or business, you’re generating tons of viewer trust and admiration. Don’t be afraid to get real! (As long as it’s within Facebook’s code of conduct, of course.)
Team up with guests
Some of the most engaging Live content involves co-broadcasting: two or more people, chatting live. Interview an expert, perform with another musician, host a Q&A or panel or take a tour — all in a split-screen broadcast. You’re a talk show host, and no one can stop you! No one!
Select a guest to go Live with during a mobile live broadcast from your page or profile. For bigger groups (up to 50 participants!), you can broadcast to Facebook live from Messenger Rooms.
You could also use select streaming software on the computer to co-broadcast. Video conferencing software partners like Zoom and Bluejeans are one more way to broadcast live with multiple people. Get the whole gang involved.
Nothing is as bad as going Live to an audience of no one. Oh my gosh! Get some hype running for your next Livestream with teaser posts. Facebook also offers the option to subscribe for Live Notifications, ensuring your audience doesn’t miss a moment. You may also choose to schedule your broadcasts up to once a week in advance use these steps below;
- Click “What’s on your mind?” at the top of the newsfeed.
- Click Live Video.
- Click Schedule a Live Video on the top left.
- Choose your date and time.
- Select where you’d like to broadcast the video.
- Select an image to add a photo if you’d like.
- Click Schedule Live video on the bottom left.
When you schedule a live broadcast, an announcement post is created and published to your page: people who see this can click “Get Reminder” for a one-time notification shortly before the stream starts up.
Later, a post containing your live stream is automatically published at the scheduled time. Action time.
Test Your Broadcast Privately First
Get a private sneak peek of your broadcast to make sure everything looks and sounds good by changing the privacy settings. Switch to “Only Me” to view your Live video stream without any prying eyes, before you go live to the whole world.
Invest in Quality
Audiences are pretty forgiving about video and audio quality for live videos. But if you’ve got the resources to invest in some external microphones, a tripod, or even a ring light, they can certainly up the glam factor.
Tag Your Collaborators
Live stream descriptions offer the ability to tag people, Pages, or places. Use the opportunity to shout-out your collaborators or identify your location or business. Not only will that help the viewers understand what they’re watching, but tags will help the content appear in other feeds, reaching an audience outside your own.
Continue Offering Context
Your superfans may be watching eagerly right from the beginning of your stream, but others will be popping in and out. So make sure you’re helping give viewers context, no matter when they might be joining you.
Insert short and snappy recaps throughout your broadcast to quickly explain the who, what, where, or why. Branded backdrops or on-screen text can help clarify what’s happening, too. You can also pin a comment that offers some context, or prompts engagement.
Take Your Sweet Time
Facebook actually prioritizes longer videos with its algorithm (videos that are three minutes or longer), so don’t be afraid to take your time. You can even stay live for up to eight hours if you’re using streaming software.
Actively Engage Your Viewers
What makes Live videos so special is that they’re not a one-way street. Broadcasters can actively interact with their viewers in real-time. Say hello to commenters as they tune in to your broadcast, and reply to comments and questions as they come. You can also pin top-notch comments to the top of the chat. If you’ve got a troll in the mix, never fear: You can block viewers during a live broadcast. Simply tap their profile pic, and then click Block.
Create Your Own Highlight Real
When the stream is over, the fun should not end as well. Trim out any unnecessary footage, or create shorter clips, and share the final product on Facebook.
- To trim a previously live video, go to Creator Studio and then the Content Library.
- Click the Posts tab.
- Check the box next to the formerly live video you want to edit.
- Select Edit Post.
- Select Trimming or Video Clippingand tweak as necessary.
- Select Save when done. You’ll find the finished product under the Clips tab.
Produce Regularly Scheduled Programming
Facebook loves consistency. In fact, the algorithm takes note of how frequently viewers come back to watch your content.
Host a Paid Online Event
In a move to help small businesses and event producers whose live offerings have been hit hard by the pandemic, Facebook launched a paid online event option for select partners this year. This option allows creators to limit content distribution to ticket holders or registered users.
- Create a paid online event by going to the Events tab and clicking Create and then Online.
- Fill in details such as event name, date, and time.
- Choose Private, Public, or Group privacy settings and click done.
- Toggle to Online Event and select the event format you prefer: Messenger Roomsor Facebook Live.
- Choose Admission, and select Enable Paid Access to choose your price from the drop-down menu.
Where Do Facebook Live Videos Appear?
Live videos will appear on your Page, Group, Event, or personal profile, as selected when you start broadcasting. Once the video is over, the video will continue to live on your page or profile. You can edit this content in Creator Studio (see above).
How Long Can Facebook Live Videos be?
If you’re broadcasting from your computer either from your webcam or a streaming software. The time limit is eight hours. For broadcasting from mobile, the limit is four hours.
How to Connect Zoom to Facebook Live
First, enable Facebook Live streaming for webinars.
- Login as the owner or administrator on the Zoom website.
- Click Account Management.
- Click Webinar Settings.
- Enable “Allow host to live stream to webinars,” then enable “Facebook.”
Broadcast your Zoom meeting with the following steps:
- Start your webinar.
- In the meeting controls, click More.
- Click Live on Facebook. (You’ll be prompted to sign in if you aren’t already.)
- Choose the location on Facebook you’d like your video to be broadcast.
- Click Next.
- Click Go Live.
- Wait for the Zoom notification that your steam is live, and begin the show!
- To end the webinar, click Stop Streaming in Zoom, or end the meeting.
How to Screen Share on Facebook Live
In order to share your screen with viewers during a live broadcast, you need to go Live using your camera.
- Go to Live Producer.
- Choose Use Camera.
- Go to the Setup menu and choose Start Screen Share.
- Select the content you’d like to share.
- Click Share.
- Click Go Live.
- To stop sharing your screen, click Stop Sharing Screen.
How to Save Facebook Live Videos
After your live broadcast, you see a screen that enables you to post it to your page. Here, you can tap the download button to save the video to your camera roll.
More Related Posts
- Facebook Crash – How to Prevent Facebook Crash
- Best Dating Groups on Facebook – Find Facebook Dating Groups
- Facebook Marketplace Options | Facebook Marketplace Settings | Facebook Marketplace 2020
- Ads Account Facebook – Types of Facebook ads | Facebook Ads
- Facebook Poll: How to Create a Facebook Poll – Create a Facebook Poll on an Event Page