Business manager Facebook to some people is confusing or intimidating. This post gives you a detailed guide on how to use the Facebook Business Manager and how it can benefit your business.
If you’re still managing your Facebook Pages and ad accounts through your personal account well that’s perfectly fine especially if you’re single-handedly managing your own small business. It is not the same if you’re working with a team.
Sharing logins is opening the door to security and privacy, and manually adding and assigning roles to teammates on a Facebook Page can be tedious. This makes it crucial for agencies and businesses alike to use the Facebook Business Manager so they can securely manage their Facebook Pages and ad accounts in one place. Well, If you haven’t started using the business manager for Facebook Let’s see more on it.
Business Manage Facebook
As the name implies, the Facebook Business Manager is a tool that enables you to manage multiple Facebook Pages. Also, business assets and ad accounts, as well as Instagram accounts and product catalogs, in one place. It also allows you to assign full or partial access to team members based on their role. This means you can seamlessly delegate tasks between multiple employees securely.
For agencies, this means you can link multiple client Facebook Pages to your Facebook Business Manager account. Without linking yours or your employees’ personal Facebook accounts as administrators. For businesses, it also means allowing employees to manage your Facebook Page without essentially having over ownership of your Page or assets.
Benefits of Facebook Business Manager
Now that you have detail knowledge about what Facebook Business Manager is all about. And you have some idea of why you should use it. Let’s see some of its benefits:
- Effectively manage multiple Facebook Ad Accounts and Pages in one place. This means you have a central location to keep track of your ads and post-performance, which makes it easier to organize your efforts.
- All personal profiles are separated from a business page. This means you no longer have to worry about privacy concerns or accidentally posting something that’s meant for your Facebook Personal Profile to your Facebook Page (or vice versa).
- Control how much access each employee has based on their role. This simplifies the process of delegating tasks and overseeing what your employees are doing without risking security.
- Easily block access for people who no longer work for you. Again, because Personal Profiles are not tied to your or your clients’ Facebook Page, it’s easy to maintain an up-to-date roster in Business Manager.
- Build different custom audiences for different ad campaigns. This is particularly useful for agencies that have to run ads for multiple clients, as well as for businesses that are targeting different types of audiences.
- Securely share access with multiple people. You can give access to agencies, partners or vendors without giving them ownership of your business assets.
Above are the benefits of business manager Facebook page benefits for its users.
How to qualify for Business Manager Facebook account
If you’re running a small home business and managing your own social accounts, you don’t necessarily need a Business Manager Facebook account. But it’s a must if:
- Your business has a team of people managing your marketing efforts and/or your social media presence.
- You work with vendors who help you run or manage your ads and/or Facebook Page but don’t want to hand over all your assets.
- You’re an agency that manages multiple Facebook or Instagram Pages and/or ad accounts for clients.
- You need to control who has access and permission to your Facebook Page and don’t want to hand over ownership to employees or agencies who manage your business assets.
The following are reasons why you must create a business manager Facebook account.
How To Create Business Manager Facebook
Before you own a business manager Facebook account, you will need to create the account and know how to use it. So let’s see how to do that below:
- Get to https://business.facebook.com
- Click on the “Create Account” widget
- Next fill the form display with your basic information including your business name, your name, and add your business email address
- Then, click on the “Next” button
- Enter more information on your business such as physical address, phone number and website
- Click on the “Submit” button
- Immediately you will receive a confirmation email. Click “Confirm Now” in that email.
You have successfully created your business manager account on Facebook.
How to Set up Business Manager Facebook
To set up your Business Manager account is very simple and easy. Use the following steps:
- Open your business manager page on Facebook
- Link your business manager account with all the Facebook and Instagram pages that you are managing
- Next, on your dashboard, you have the option to either “Add Page” or “Create Page.”
- To link an existing page, click on “Add Page” and enter the Page name or URL. If you’re an admin of the Page, Facebook will automatically approve the link request.
- For agencies that don’t own their clients’ business assets, linking a Page requires sending a request to your clients. In the Business Settings, find “Pages” under “Accounts,” and click on the “Add.” Then select “Request Access to a Page” and choose the Page you need access to.
Once you’ve linked the Pages you’re managing, you can keep track of all your posts and their respective performance metrics in one place. This includes metrics like Facebook reach and clicks/action so you know how well your efforts are paying off.
Link Your Ad Account
To run ads using Facebook Business Manager, you’ll also need to link the ad account you’re managing. Like with Pages, you can automatically link an ad account that you own and are the admin. Click on “Add Ad Account” to link your existing ad account and then enter your account ID. If you don’t have one yet, you also have the option to create a new ad account.
Similar to requesting access to a Page, agencies would request access to a Facebook Ad account the same way. Under “Ad Accounts,” Click “Add” and “Request access to an ad account.” Enter the ID of the client’s ad account you need access to.
Add User to Your Business Manager Account
For businesses and agencies alike, one of the most crucial steps is to learn how to add people to your Business Manager account. In your Business Settings, under “People,” click “Add.”
Enter the email addresses of the people you want to share access with. You’ll also have the option to assign them a business role. Whether you want to give them admin access or limit them to employee access.
When you give someone employee access, you get to choose which accounts and tools they have access to. So it’s perfect for businesses to delegate accounts, tasks, and projects to different team members. That way, they can better manage their client accounts without putting their security at risk.
Note that although one Business Manager Account retains ownership of the Page, multiple accounts can have access. If you work with a vendor or agency, you’ll need to add them as a “Partner.” In your Business Settings, go to “Partners” and add a partner to share your business assets with.
This will give them access to the account assets, although you still have ownership. So they can change the settings, add/remove people, add/remove accounts, decide who has access and to what level, and so on. Similarly, for agencies and vendors, they’ll need to request access from your clients from the same dashboard.
Make The Most of The Facebook Business Manager
Once you’ve completed setup, you can use the Facebook Business Manager to keep track of all your Pages and ads or, in the case of agencies, your clients’ Pages and ads. Besides these basic tasks, here’s how you can make the most of Facebook Business Manager:
Boost Your Account Security
Facebook Business Manager lets you add an extra layer of protection for your business assets, which is one of the top advantages. You have the option to set up two-factor authentication for your account in your Business Settings under “Security Center.”
Set up Facebook Pixels
To effectively collect information that’ll feed your Facebook marketing strategy and ad campaigns. Ensure that you set up Facebook Pixels right away. In your Business Settings, go to “Data Sources” and find “Pixels.”
Also, you will have to name your Pixel here, but you also have the option to add your website URL to discover easy setup options. Select “Set up Pixel now” and follow the installation instructions
Set up Locations using Business Manager
Setting up Locations will allow customers to find the most relevant store Pages through search engines. To do this, click on the “Business Manager” button at the top of the page and select “Shop locations” under “Assets.” The “Assets” section will also give you the option to add catalogs, audiences, and branded media if you need to add those later.
Click on “Add stores,” then select “Add manually” to fill out the necessary details about your store. Visit here for Facebook recommendations using a spreadsheet if you need to add more than 10 shops.
Finally, use this guide to learn how to use the Facebook Business Manager. Right from setting it up to adding other people to your account.
