Facebook Ads Format – Facebook is the most popular social media platform for advertising. As shown in figures in Facebook’s financial report, companies spent more than 9 millions on Facebook Ads. Facebook has a global, large and diverse audience. It also offers a wide range of ad formats with different advantages, numerous targeting options and lots of opportunities for creativity.
There are several different Facebook ads formats that are good solution. Each ads has special features that helps focused on the right audience for your business based on defined objectives.
Types Of Facebook Ads Formats
- Image Ads – Facebook Ads Format photos ads are simple Facebook for that feature photos and text descriptions. This feature builds a great and high engagement for business (likes, comments and shares). Adding relevant images of your product or service can directly make the ad a success.
- Video Ads – videoads allow to convey a large amount Of audience, promote video vies, or drive conversations. Video can be created directly from your page or with Facebook advertising tools. Ads manager or business manager.
- Slideshow Ads
Slides show ads formats combines multiple images or videos, text and sound to gain the audience attention. It enhances high quality ad without much expenses or challenges of video production. Video formats appears on Facebook, and Instagram on smartphones, tablets and computers just like a video.
- Carousel Ads
The Carousel format allows you to showcase up to 10 images or video within a single ad, each with its own link. Carousel format can be used for Brand awareness, conversions, reach, store visits and traffic. Carousel format can be created from your page or event, Ads manager or the Ads API.
- Collection Ads
Collection format allows people to interact with your ad and browse more products, learn more about a particular feature of a product, in fast-loading, full screen experience, without leaving the Facebook app. It is an ideal ads for e-commerce advertising, since it allows them show multiple pieces of content with the main creative. It also allows you to combine video, slides shows or image with product images taken from a catalog.
Instant Experience – FACEBOOK ADS FORMAT
Instant experience can be Combine with all the Facebook ad formats. It is a mobile only experience that can be used on iSO and Android. The format is optimized to showcase your products, highlight your brand or inspire mobile shopping. A custom instant experience can be created in Ads Manager, publishing tools section of your page or your page composer with the Ads API.