Facebook Ads Format – Facebook is the most popular social media platform for advertising. As shown in the figures in Facebook’s financial report, companies spent more than 9 million on Facebook Ads. Facebook has a global, large and diverse audience.
It also offers a wide range of ad formats with different advantages, numerous targeting options, and lots of opportunities for creativity.
Facebook Ads Format
There are several different Facebook ad formats that are good solutions. Each ad has special features that help focused on the right audience for your business based on defined objectives. And in order to market your business on the Facebook social media platform in the format of advertising, you are going to choose a good ad format that suits your style of business.
Types Of Facebook Ads Formats
There are various formats of setting up campaigns and advertising on facebook. Some of the Facebook ad formats are;
Image or Photos ads are simple Facebook for that feature photos and text descriptions. This feature builds a great and high engagement for business (likes, comments, and shares). Adding relevant images of your product or service can directly make the ad a successful one.
Video ads allow to convey a large amount Of audience, promote video vies, or drive conversations. Video can be created directly from your page or with Facebook advertising tools. Ads manager or business manager.
Slides show ad formats combine multiple images or videos, text, and sound to gain the audience’s attention. It enhances high-quality ads without much expense or challenges of video production. Video formats appear on Facebook, and Instagram on smartphones, tablets, and computers just like a video.
The Carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. The carousel format can be used for Brand awareness, conversions, reach, store visits, and traffic. Carousel format can be created from your page or event, Ads manager, or the Ads API.
Collection format allows people to interact with your ad and browse more products, learn more about a particular feature of a product, in a fast-loading, full-screen experience, without leaving the Facebook app. It is an ideal ad for e-commerce advertising since it allows them to show multiple pieces of content with the main creative. It also allows you to combine video, slide shows, or images with product images taken from a catalog.
Instant experience can be Combine with all the Facebook ad formats. It is a mobile-only experience that can be used on iSO and Android. The format is optimized to showcase your products, highlight your brand, or inspire mobile shopping. A custom instant experience can be created in Ads Manager, the publishing tools section of your page, or your page composer with the Ads API.