Facebook Marketing | Facebook Marketing Strategy 

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Facebook Marketing – Marketing trends evolve year in year out, proffering better avenues to better market your brand, profile and business on Facebook. Facebook social media platform since it’s inception in 2004, has churned out some marketing trends that have increasingly influenced how digital marketers operate, and succeed on the Facebook media platform. Below , we bring you some Facebook Marketing trends to inculcate in 2018.

Facebook Marketing

Video – Facebook Marketing

Facebook Marketing – Video has become an integral part of Facebook marketing in 2018, with various studies and statistics that shows that video is still the king of content.

It has also been noticed that an unfathomable amount of Facebook videos consumed stands at 135%, giving it more organic reach than photos. Thus, it implies that marketers can take advantage of this feature, by adding Facebook video to their digital marketing plan in 2018.

Facebook Live – Facebook Marketing

Standing at 178%, the average Facebook live engagement is higher than the average post engagement, with the average reach of Live posts increasing more than double.

The following benefits, accrues with the Facebook Live marketing ;

  • A user, can create a Facebook event
  • Do social shares
  • Recap


The Camera Effects Platform, and Facebook Spaces is  always upgrading to lead the way towards an exciting new realm of interactions. Zuckerberg, has admitted that what phone cameras are presently doing are just primitive versions of what AR experiences will eventually be.

These, are the three key aspects of Facebook’s new AR platform;

  • Precise location: It is the places varying imagery in the camera’s viewfinder
  • 3D effects: The 3D effects platform is designed to build out 3D environments using a 2D photo
  • Object recognition: With this feature,  users can use real-time visuals to have a new form of interactions with images.

Facebook Spaces – Facebook Marketing

Facebook spaces, enables people interact with friends (as avatars) in virtual reality. It creates an environment where friends can hook up, even if they are not in the same physical space. In this virtual world. Facebook spaces also enables users share various forms of media to each other live.

Marketers, are not left out, as they can benefit from Facebook spaces, by the product information it offers, with the possibility of users pointing to virtually anything, and have all manner of information pop up. The Facebook spaces platform is based on 360-degree content.


GIFs, is quite different, as it does not require the same amount of investment, given to videos, carousel and lead ads. Note;  Also existing video assets can be repurposed as Facebook GIF ads, to enable it win on repeat.

With over 100 million Giphy users sending 1 billion GIFs each day, GIFs marketing tool, is one marketing feature, that marketers can’t overlook.

Press and hold videos

With Press and hold videos, you can interact with audiences in real time right on their Newsfeed. Marketers, can use this feature, to surprise their customers with interesting content, since the format is still relatively new.

360 Photos/Videos

Use 360-degree cameras, which provides brands with tools, to tell stories from new vantage points.

Explore shows from all vantage points, instead of just viewing photographs from behind-the-scenes or on the runway, just like you were there.


Chatbots has 100,000 monthly active bots on Messenger. This provides instant connection between brands and customers.

It offers customer service services, hinging, on basic queries and issues, and provides an automated interaction which drive sales.


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