Google AdWords: Google AdWords Benefits, Principles And How it Works


Google Adwords is an advertising system. Designed by Google, for advertisers, to display brief advertisements,  service offerings,  product listing,  video content,  and generate mobile application installs within the Google ad network to web users for a fee.

It helps you reach out to potential customers,  within a few miles radius,  an entire region or country,  with Google Ads however you like.

Google Adwords

Google AdWords

The services of Google AdWords is a must use for every business out there that wishes to be competitive. It is that simple. If you wish your business to be seen then you must advertise that business. Google Adwords here gives you a platform where your services can be seen on a global scale. And this is one o the reasons why you should make use of the platform and its services.

Google Adwords Principles

Before you get started on this platform and its services, below are some of its principles you probably should know about.

  • It requires you,  picking some keywords,  that a searcher might use on Google,  after which,  you create an advert that will pop up on the SERP depending on those keywords.
  • Rival companies can bid for the same search terms,  and if you want your ad to appear at all,  you must be willing to bid against other marketers on how much you’re  willing to pay Google Adwords each time a searcher,  Clicks on your ad
  • The more you pay-per-click (PPC),  the more likely your ad will appear in the search results
  • Google uses “Quality Score”,  to view how relevant your ad is to the searcher and the search terms used by them. This implies,  that Google does not just take the highest bid to determine which ad goes.
  • Pay Google Adwords each time your ad is clicked,  this price, you are willing to pay, is known as cost-per-click (CPC).

The principles above are some of the things you should know before getting started so as to know how to of about your business on the platform.

Google Adwords  Benefits

Now that you have learned of the principles of the Google AdWords platform. It is only right that you also learn of the many benefits you get to gain from making use of its services. Below are some of the benefits of the Google AdWords platform and its services.

  • See how your ads are faring,  and how your ads are shown to people, those who visit your website or call your business.
  • Target specific kinds of people with your specialized business.
  • Once you get your desired result from your ads,  you can tweak your ads and test your changes to see if they work better
  • You can adjust your budget whenever you want,  plus,  with no contract,  which enables you to end your campaign anytime without cancellation fees.

And to this end, these are some of the benefits. you will get to learn about everything the platform has got to offer when you get started on it.

How Google Adwords Works

With Google text-based search ads,  graphic display ads,  YouTube video ads,  or in-app mobile ads,  you get many avenues,  to reach your target customer with Google Ads.

Search Ads: Search Ads, enables you ad, appear next to search results on Google,  giving you good timing

Display Ads: Display Ads comes with text and banner ads across Gmail and a network of over two million websites and apps,  to enable your ad to show up where your customers are

Video Ads: With Video Ads, you bring your business to life in full view of customers on YouTube,  which gives you a unique way of sharing your story.

App Ads: App Ads, gives you the platform to promote your app,  by running ads across the entire Google network,  with no design experience needed.


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