Google Paid Ads is a platform designed by Google, an online platform where advertisers pay to run brief advertisements, service offerings, product listings, and video content.
Released on the 23rd of October 2000, advertisers, pay monthly for this service to enable Google set up and manage their campaign.
Types of Google Paid Ads
Google operates two sections of Google Paid Ads, one above the “natural” or organic links, and one at the bottom of the results page.
Sponsored Ads : Google organic Ads
Display Ads: Display Ads, are ads that pop up on the Google Display Network. This display network is an extensive collection of outside, third-party websites that have partnered with Google and consent to serve Google ads. This also involves remarketing and banner ads.
Google Paid Ads Benefits
- Google Paid ads is an effective way of driving relevant, qualified traffic to your website exactly when people are searching for the kind of products or services your business offers.
How Google Paid Ads Works
Google demand payment from you, only when people click on your ads. This implies, you pay by the click, if and only if people click on your ads. You also have the liberty to bid against other advertisers in the Google auction.
Another thing, is what happens after the ad click. If the ad clicked on, lands on your website, and converts to a paying customer, and if that conversion is worth more at the end of the process (all cost inclusive), then Google, paid ads, will definitely pay off well for you.
Google Paid Ads Cost
Google charges an average of $1 and $2 per click for ads on the search network. It’s average CPC on the Display Network is under $1, with the most expensive, keywords in Google Ads and Bing Ads cost going for $50 and above per click.
Ads may vary per cost depending on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns etc.