What are google paid ads? Google Paid Ads is a platform designed by Google. This is an online platform where advertisers pay to run brief advertisements, service offerings, product listings, and video content. And as the name implies, you get to pay for the services.
Google Paid Ads
Released on the 23rd of October 2000, advertisers, pay monthly for this service to enable Google to set up and manage their campaign. Advertisers bid to place their ads on the results of search engines and also on no search websites.
Types of Google Paid Ads
Google operates two sections of Google Paid Ads, one above the “natural” or organic links, and one at the bottom of the results page.
Sponsored Ads: Google organic Ads
Display Ads: Display Ads, are ads that pop up on the Google Display Network. This display network is an extensive collection of outside, third-party websites that have partnered with Google and consent to serve Google ads. This also involves remarketing and banner ads.
Google Paid Ads Benefits
Google Paid ads is an effective way of driving relevant, qualified traffic to your website exactly when people are searching for the kind of products or services your business offers. This form of advertising does not only drive traffic to your website. But it also results in conversion and increase in sales of your products and services.
How Google Paid Ads Works
Google demands payment from you, only when people click on your ads. This implies you pay by the click, if and only if people click on your ads. You also have the liberty to bid against other advertisers in the Google auction.
Another thing is what happens after the ad click. If the ad clicked on, lands on your website, and converts to a paying customer, and if that conversion is worth more at the end of the process (all cost inclusive), then Google, paid ads, will definitely pay off well for you.
Google Paid Ads Cost
Google charges an average of $1 and $2 per click for ads on the search network. It’s average CPC on the Display Network is under $1, with the most expensive, keywords in Google Ads and Bing Ads cost going for $50 and above per click.
Ads may vary per cost depending on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns, etc.