Pinterest is one of the best platforms to run ads on, I mean imagine being able to combine the best search engine and social media advertising. Sounds like something you have an interest in, right? Well, in this article on how Pinterest ads work, you will learn everything you need to know on how to create an ad on the platform. 
Furthermore, we will talk about the ad types you can create on Pinterest, so ensure to read to the end.
Creating Pinterest ads is a fast ticket to increasing your reach on the platform. Being a discovery platform, Pinterest is filled with users that are searching for products. That is why in this guide, we are covering everything you need to know about Pinterest ads.
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What Is Pinterest Ad?
Pinterest ads are regular Pins that you pay to be placed in places where people would likely see them. The ads will be shown to the audience you want to reach. These ad pins will surface in the desired audience’s category feeds, search results and home feeds.
Creating an ad will require you to have a business account. The amount you will pay is depending on the budget type and spending limits that you set for the campaigns.
Running ad campaigns is great and gives your products access to a wide range of potential customers. However, ads are available to business accounts in some locations. That is to say, ad Pins are not yet available worldwide. Below are the locations that can use Pinterest ads;
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- Columbia
- Cyprus
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Hungary
- Ireland
- Italy
- Japan
- Luxembourg
- Malta
- Mexico
- The Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Slovakia
- Spain
- Sweden
- Switzerland
- United Kingdom
- United States
Pinterest Ads Requirements
These are the requirements you need to meet, before promoting your pins:
- First you need to save your business profile.
- then save to public
- Have URLs with Destination.
- Link shorteners in the destination URLs are not permitted or allowed.
- Then you will need to follow their Ad standards.
Above is the Pinterest Ads requirement you need to be aware of.
How To Create Pinterest Ads
Creating an ad on Pinterest is easy, however, you must have a business account with the platform. Use the guidelines below to create your ads on Pinterest;
- Log into your Pinterest business account and click on “Ads” at the top of the screen.
- Click on “Create Ad”.
- On the left side, click on Ads and select the pins you want to promote. You can click on all pins to see your pins or click boards to select pins from the boards.
- Also, you can use the search engine to find a specific Pin.
- Now under your selecting Pins, click “Review Selected Pins” and add details to the Pins.
- You can review and edit the ad name to change how it will be labeled in your reporting. Make sure to review and edit the destination URL and add optional tracking parameters.
- Click on Launch.
Once you click on Launch, the ad Pins will go through Pinterest’s ad review process to ensure they follow the guidelines.
Benefits Of Pinterest Ads
Adverts on Pinterest are just like others out here, you select the Pin, choose an objective and select the audience. Now, you know how to create ads on Pinterest, but what are the benefits of running these ads?
Below are some of the benefits of ads on Pinterest;
- The ads you create will be surfaced to users browsing through the platform.
- Your ad Pins will appear in search results on Pinterest.
- Pinterest is currently one of the most influential platforms for buying and selling.
- There are different formats/types that you choose to create.
Those are some of the benefits of Pinterest Ads.
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Types Of Pinterest Ads
On Pinterest, you can use a wide range of ad formats, and below are the ad types available on the platform;
Video Ads
Video ads are one of the most engaging campaigns to run on Pinterest. They are eye-catching. It gives you more space for creativity and catching visuals, however, it can be used to convey more information in them. With video ads, you can include a large range of products instead of a single one.
The recommended length needed for a video ad is 15 seconds per video and also you can include sounds.
Carousel Pins
These ad Pins are just the same as Standard image pins, however, they can be swiped or clicked to load more images. While creating carousel ads, you can include two to five images per pin.
If you are looking to share more information about a product range, Carousel ads are the best.
Shopping Pins
Shopping Pins are ads that users can click through to make an immediate purchase. This could be either a buy button or a link that takes customers to an eCommerce site. Your products can be directly imported from your product catalog.
Standard Ads Pins
Standard Pins are great options to use and directly illustrate your business in a native format. In this ad type, you will have the chance t include your logo, a link, and a text overlay. Furthermore, you can include a longer description.
Idea Pins
Idea Pins are the newest on the platform and they are also known as Story Pins. You can record multiple videos, including images, and lists, and add text. These pins work just like your Instagram stories.
This ad type is well suited for educational content such as how-to guides. There are many interactive features provided by Pinterest. Idea pins are one of the creative and well-packaged ad types to create on Pinterest.
Collection Ads
A collection ad is an ad type that appears as a combination of one large, hero asset that is followed by three smaller, secondary assets. Collection ads surface in the Pinterest mobile feed. Once someone taps into a collection ad, they will be directed to a full-screen experience where they can see the hero creative up close.
Conclusion
Pinterest is a platform that can bring you the big break you have been looking for in your business. With the platform’s wide range of ad formats and targeting capabilities, you will not regret using it. Above, we have listed out everything you need to know about how Pinterest Ads work.
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Frequently Asked Questions
What is the best advertising strategy for Pinterest?
Before advertising on Pinterest, make sure to test different strategies, avoid hashtags, include videos, optimize and use a catching description and lastly install a conversion tag on your website.
Is it free to advertise on Pinterest?
Running ads on Pinterest is not free, however, the average cost of ads is less expensive and very effective.
Are Pinterest ads worth it in 2022?
Yes, ad pins are worth giving a try. They are best for e-commerce businesses and those that are working to build brand awareness, boost engagement, and drive traffic to their website.
Do Pinterest ads work?
Ads on Pinterest work very well and they do better for businesses with products and services that are good for the platform.
How long does it take Pinterest ads to work?
Campaigns on Pinterest take at least two weeks before they get placed on the platform.
How much do Pinterest ads pay?
On the platform, you can expect to pay between the range of $2.00 to $5.00 per thousand impressions. That is if you are trying to build your brand awareness. On the other hand, boosting online engagement will cost between $0.10 and $1.50 per engagement.
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