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Hey! Do you wish to know How to Advertise on Instagram? Have you been looking forward to taking advantage of the social media platform to increase your business earnings? If yes, then there is good news for you. This is because with Instagram that business of yours will definitely hit a new height. But for it to hit that height, you need to know how to that. That is why in this article, we are going to show you very simple easy steps.
It is no doubt that Instagram is one of the best and coolest social media platforms. There is every chance that of all of your friends there must one who is addicted to Instagram. It has over 1 billion active users on it on a daily or monthly basis. That alone tells you how popular it is.
How to Advertise on Instagram
There are so many things and benefits that come with the Instagram platform. It is a place where all the latest fashion, entertainment, celebrities, and trend are. So if you are looking to get up to fate with worth is happening in the world of business and entertainment then Instagram is the place to be. So that means that is a place to take your business to.
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Instagram is a very visual place which means that whatever you post and take to this platform; there is every possibility that it will go viral and be seen by a large variety of people. This means that your business can go places when you use Instagram to advertise and market it.
Instagram Ads
This article is all about advertising your business on Instagram. And Instagram Ads is what it will take you to do that. So what is Instagram Ads? Instagram Ads are posts or stories that a business pays to help promote to users’ Instagram feeds. They are identified as sponsored posts but look just regular posts.
With these Instagram ads, you get to have a seamless experience that drives awareness to help increase your customers. Instagram appears in a bold, linear format at the center of visual inspiration. Instagram ads are an essential part of advertising on Instagram and promise to take your business to the next level.
Benefits of Advertising Instagram
There are many benefits that come with advertising on social media and on Instagram. Below are some of the benefits.
- Brand awareness.
- Website clicks.
- Dynamic ads on Instagram.
- Website conversion.
- Increase customers.
Types of Instagram Ads
Instagram offers its user variety of formats of ads to choose from. So it all depends on which you think fits right into your business. Below are the Types of Instagram Ads
- Stories ads.
- Photo ads.
- Video ads.
- Carousels ads.
- Collection ads.
- Explore ads.
- IGTV ads.
- Instagram ads.
Stories ads:
Stories ads are there to complement your feed with contents that appear between users to view. With over 500 million Instagram users viewing stories on a daily basis, you have a to tendency to reaching out to more audiences than you can think of.
Photo ads:
If you don’t feel like stories ads are the best for your business, then you can make use of the photo ads. To do this is simply to post a clear, clean, and simple picture in either square or landscape format.
Video ads:
With the help of video ads, you get to share more details about the product or item you are advertising. By using these video ads you are adding sound, motion, and power of sight to your products. You have 120 seconds to carry out video ads.
Carousels ads:
Carousels ads are more of an advanced option for video or photo ads. It gives the viewer the chance to swipe left and right to see more videos and photos of what you are advertising. You can make use of Carousels ads to highlight f=more products in one ad.
Collection ads:
Collection ads on Instagram give you the opportunity to combine both video and photo ads in one. It allows the purchaser to purchase items directly from the ads. When a viewer or user clicks on the ad, it takes them directly to an Instagram Instant Experience Storefront.
Explore ads:
Reach out to people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interest beyond the accounts they follow.
How to Create an Instagram Ad
If you are looking forward to starting advertising on Instagram, then you should be ready to create an ad on this platform. Below are the steps to follow.
- First of all, you have to create a business profile page on Facebook. This Facebook business page will be linked to your Instagram account.
- Set up your ad.
- In creating an ad, you will be asked to set up your ad objective, target audience, and ad format within the ads manager.
- Select your budget and how long you want your ads to run.
- The last step is to publish the ads. Once your ads have been approved and ready to run, then you will be notified.
There you have it. These are the steps to create your ads and start advertising on Instagram. And there you get it on How to Advertise on Instagram.
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