If you aren’t using Pinterest, honestly, you’re missing a lot. Not only is Pinterest great for discovering ideas, but it can also be used for businesses. In this how to use Pinterest: complete guide for beginners & businesses, you will be learning how the platform works. The social media platform is free and very easy to use.
Bringing your business to Pinterest is likely the best decision you’d make for your awareness. It is a highly visual platform that allows you to create Pins you like. You can create boards for various categories of Pins and include a description. In addition, you can link your Pins (images or videos) to a website.
Putting your business out there is a good choice because millions of people visit the platform to discover new products, vacation ideas, trending fashion, recipes, etc. let’s proceed further to how to use Pinterest.
Below is a complete guide for beginners & businesses on how to use Pinterest;
Create A Pinterest Account
This is the start process to begin using Pinterest. Creating an account with the visual discovery platform is free and easy. You can sign up using the Pinterest website or mobile app. When you first sign up, you will have the option of using Facebook or Twitter accounts. That is to say, you can get to link your other social media accounts which makes it easier to find friends and your favorite brands using the platform.
Alternatively, you can use your phone number or email address to create an account. When signing up for an account, ensure to use your real name, that way, friends can easily find you. If you’re creating a Pinterest business account, use your company logo as your profile picture.
Navigate Through The Settings
Now, that you have successfully signed up for an account on Pinterest, it is time to walk through the settings to enable or disable functions. You can set up email notifications for your account. However, it is advisable to enable notifications so you get push notifications and alerts for follows, comments, repins, etc.
How To Use Pinterest Pins
This section will be about how to create Pins because when you are done with the creation process, the next step is to create boards and upload Pins. Adding Pins is a way to get yourself or your business out there. Pinterest has changed its “Pin It” button to “Save”.
To save a Pin, you will be prompted to create a board or select from the options you might have created already. Creating a board is easy. To create a board, click on “Create” and select “Create Pin”. Next, drag and drop or click to upload your device and “Create Board”. Now, enter the name of your board and tap “Create”. Just like that, your Pinterest board will be created and you can add your pins.
While browsing through your home feed, you will likely come across a Pin you like, simply tap or click “Save” and select a board to save it.
Benefits Of Using Pinterest Business
Pinterest isn’t only for individual use. As a business or brand, you can use it. You can find influencers, business ideas, pins, links to your blog, and many others. Let’s look at the benefits that come with using Pinterest as a business.
Increase Brand Authority
With a Pinterest business account, you get access to features that are available for business accounts only. That means you get features that regular accounts don’t have. On your business account, you will get;
- Add links to your website or blog
- Insight on the number of people that viewed your pins.
- A header full of your branded pins.
This help to give you brand authority and a legitimate online presence.
Drive More Traffic
As mentioned above, you can add your verified website to your business account and it is a great way to drive traffic from your Pinterest account. Also, you will be given access to rich Pins where you can include more information about the prices and features of your products.
Pinterest isn’t against you posting your blog links, so, you can do that to drive people to your website.
Recommended Read: How to Set Up Pinterest Business Page
Use Pinterest Analytics
This is one of the biggest benefits of using Pinterest for business. You get access to analytics where you can find out the data that is related to your pin, mostly those ones saved directly from your site.
You get insight into the views, impressions, engagement rate, clicks, and many more.
You can run ads for your business to reach more people on the platform. Just like Google Ads, you can create paid ads on Pinterest to reach your targeted clientele. Also, ads on the platform are very affordable.
One of the biggest perks of having a Pinterest account is that you can easily find trends that are loved by people. You can follow big influencers and with them. Furthermore, Pinterest curates content on your home feed according to your activities, which helps you in finding out the new trend in the market.
How To Use Pinterest For Business
If you have a Pinterest for business account, it is important to stay active and post regularly. Here is how to use Pinterest for your business.
Create A Marketing Strategy
Creating a marketing strategy is the starting point of every business online. I mean, you can’t just put your business out without a strategy. Set smart goals, learn how your target audience is, consider what your competitors are doing on the platform, etc.
Pin Or Create Engaging Content
As you already know, Pinterest is a visual platform, so, using it for your business will require you to use high-quality and engaging content to share. Also, you have to be consistent. Daily pinning is more effective than creating a board and just stocking it at once. Your chances of reaching a wider audience are high when you post daily.
You can use tools like Recurpost Pin Scheduler or Hootsuite to schedule pins for later.
Plan Your Boards
Carefully plan your brand’s boards because they can help you reach new pinners that are interested in specific topics. Mix your boards and ensure they are relevant.
Promote Your Profile
Promote your Pinterest profile on other social media platforms. Make sure your followers on other socials platform know you’re using Pinterest. You can do this by linking to your website, including in your email signature, etc.
Additional Read: How to Sign Up for Pinterest
Optimize Your Pins For SEO
This is very crucial. Pinterest is a discovery platform, so ensure the pins you’re sharing there are easy to find. Use keywords in your Pins descriptions, and hashtags.
Relevant Pinterest Links
Click here for the Pinterest help center
Follow this link to visit Pinterest Official website.
Check here for Pinterest Business account
Pinterest Social Media Links
Click here to connect with Pinterest on LinkedIn
To stay up to date with Pinterest updates on Instagram, click here.
Check here for the Pinterest page on Facebook
Follow this link for the Pinterest Twitter page
There you have it. Pinterest is a great tool that is of benefit to both individuals and businesses using it. Now, you know how to use Pinterest as a beginner and for your business. You can leave your thoughts in the comment section for answers. Or refer to the Pinterest help center link.
Frequently Asked Questions
How do beginners use Pinterest for business?
As a beginner using Pinterest business, here is what to do;
- Look out for trending topics.
- Invest in Pinterest advertising.
- Share creative and inspiring Pins.
- Use rich Pins
- Participate/create group boards for collaborations.
- Create outstanding content.
- Study Pinterest Analytics
What is the easiest way to set up a Pinterest page for a business?
Creating a business account is easy. Use the steps below to create one;
- From the top right side of your screen, click Sign Up and select Create a business account.
- Next, enter your email, create a password and input your age.
- Finally, click on Create account and fill out the required details.
How many views on Pinterest do you need to make money?
You need page views of at least 10, 000 to 40, 000 to start making money on Pinterest through Google AdSense.
What sells best on Pinterest?
The items that sell best on Pinterest are;
- Outdoor items.
- Fitness and Lifestyle items.
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