Online marketing 101, is known to be a complete guide on what online or digital marketing really is and how you can get started with it. In today’s world, if you will want your business to be competitive, it is very important that you build an online presence for your brand. Go through this article carefully to know more about Online marketing 101.
Online Marketing 101
Unlike the old and first users of the internet users, these modern-day internet users use the internet to search for almost everything they are looking for. They also use it to check for the validity of the information.
And with that being said, one can therefore say that if you would love to find potential clients and customers and also retain your old customers, you need to be where they are – online. Continue reading for more information about Online marketing 101.
What Is Online Marketing?
What is online marketing? Also known as digital marketing, this is the type of marketing that is done online or on the internet. The goal and end game of this type of marketing is simple. The goal here is simply to help your brand meet and reach new leads and also drive conversion. Online marketing is the future and it also entails different tactics that are vital, if you would want to meet your desired target they are;
- Awareness – Online marketing works in a way that you can reach your ideal buyers or clientele when they are aware that there’s a problem. Why is that important? Well, this is when they will start looking for solutions or answers online and other information.
When they start looking for solutions online if your brand fits their niche, boom! you will be contacted. Online marketing creates awareness for your brand.
- Consideration – this is the stage in the marketing chain when customers or consumers are carrying out research to find the solutions or answers they want. Now, they will start putting into consideration your products or services.
This will most likely be carried out with search engines like Google. Or even reach out to a friend who could have an idea. Finally, they will consider the brand or business that offers the best services or answers for their needs.
- Decision – This is the final stage. At this point, they already know what they need and are ready to make the final decision.
Whether or not you like it, online marketing is a very crucial aspect of today’s marketing techniques. This form of marketing helps you connect and engage with your customers online. And to get started with this form of advertising or marketing rather, you need to make sure your business is and can be seen online.
Why Digital Marketing Works
Before I go any further in this piece you will need to know why online marketing works. Unfortunately, the way consumers go about finding products to purchase has changed. It may not be what you want to hear, but this is just the simple truth.
Users don’t need to visit a physical store or location to purchase items or better still check out the prices of items. Now you can do all the latter from the comfort of your home. In a matter of minutes and just with a few clicks you can find any brand you are looking for, compare prices, make purchases and even get recommendations.
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How Internet Marketing Works
The way internet marketing works is by focusing on customers who have an interest in what you have to offer. For instance, if you have a shoe company, you will focus or target on people who are already looking for shoes online.
And this can be possible by putting ads on websites and social media platforms where they’re most active. You can also build up content that is useful to your targeted audience and share it on social media or some other channels.
Online Marketing Tactics
Online marketing can be a complicated form of marketing if you do not know what you are doing. Therefore in this paragraph, I will mention some of the online marketing techniques and tactics that can help you attain your goal in marketing easily.
Social media marketing has become one of the prominent means of marketing for modern days online marketers. According to eMarketer, social media users all over the world are expected to reach 2.95 million users in 2020. And do you know that this number is equal to 70.7% of the total number of internet users?
There are lots of powerful social media platforms in the world today. And platforms like Facebook and Instagram present a huge opportunity for brands and companies to engage their audience directly. And how do you do this as a marketer? Well, you will have to post content regularly, engage your customers, reach out via ads, and many more.
Search Engine Optimization SEO
Search engine optimization is yet another very important aspect of online marketing 101. This is the process of optimizing your website and related content for search engines such as Yahoo and Google. 93% of online transactions and experiences begin with search engines. Do you know what this means? Well if you don’t know, here it is. You will need to improve your visibility and engagement on search engines.
SEO also involves creating content for specific keywords that are relevant to your line of business. You will have to research keywords that customers and consumers will use to find your brand online. After researching these keywords, you will have to create content that will help rank for these keywords. And in the process improving your visibility to searchers.
Pay Per Click Advertising
PPC or pay-per-click advertising helps marketers reach more consumers on search engines. PPC ads always appear at the top of search engine result pages. How does it work – you pay for your website link to be placed on top of search results and when users search for these certain keywords, they will find your ads at the top of the page. It is that simple.
This type of advertising is very important and effective. It drives and draws more attention to your band and this is by appearing at the top of the search engine results page. It also drives more traffic to your website and also encourages conversions.
These are some of the most effective forms of online marketing. Other forms and tactics of marketing online are;
Email marketing with no doubt old school, but it works magic. Also, it’s still a part of the marketing 101 guides. This is a strategy that involves engaging your target via email. Email marketing was and still remains one of the best ways to reach your ideal customers.
Using Email news tellers is a great way to keep your subscribers and customers up to date with your products and services, while also delivering targeted content. Now, it is not about simply putting your using out, you need to show the content you know your customers will find relevant and valuable.
This form of marketing involves creating engaging and well-strategic content that will likely attract new leads and also help build customer relationships. The content could be anything from blog posts and social platform content to ebooks, etc.
As a marketer, content marketing helps your brand or you to attract, connect and build relationships with potential clientele. By creating relevant and engaging content, you can work to build credibility and authority with your visitors.
Furthermore, blogs help improve your SEO by providing you with the opportunity to continuously post new content on keywords or topics relevant to your audience.
Other types of online marketing are;
- Web design
- Video Marketing
- Influencer marketing
- Live event marketing
- And affiliate marketing.
All of these tactics of types of online marketing are all worth it. So if you want your business to have an online presence and drive more leads and conversions, it is time you try out online marketing today.
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Is Internet Marketing Needed for Your Business?
These days internet marketing has now become compulsory for businesses of every size, and your type of business doesn’t matter, you will benefit from it. The best way for you to know if internet marketing is right for your business is to examine your business goals and objectives.
If you want to increase the fame of your brand and reach out to more clients, then internet marketing is the perfect option for you. If you must stay competitive and attract customers in today’s modern age, you need to know that you to have a strong internet marketing plan.
How to Start Marketing Online?
We all know that every business has its different marketing strategy, but some basic steps and the same:
- Start by designing a website.
- Create quality content that will attract customers.
- Build up a social media presence.
- Create a blog.
- Make use of email campaigns.
- Leverage advertisement.
- Track Analytics
Study the listed above carefully to know how to start marketing online.
If you know you own a business it is really necessary for you to have a basic understanding of marketing online. By making use of the steps listed above, you can create a successful online marketing movement that will grow your business with your large or small budget.
Frequently Asked Questions
What are the 4 Ps of Online Marketing?
Well, the four Ps are product, price, place, and promotion. They are a perfect example of the combined tools and methodologies used by marketers to achieve their marketing objectives.
What is the 4S Model in Marketing?
The 4s stand for scope, site, synergy, and system. You need to know that the scope of your web marketing mix is the overall strategy that you can have for this part of your operation.
What are known to be the 4 types of Marketing Strategies?
Here are the 4 types of marketing strategies to smoothen your movement or campaigns:
- Cause marketing
- Undercover marketing
- Relationship marketing
- Scarcity marketing
What are the 3 Cs of Digital Marketing?
Want to know the 3 Cs of media marketing? The 3 Cs of digital marketing are known to be content, community & Commerce.
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