Online Marketing 101: Digital Marketing Tactics

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Welcome to online marketing 101, a complete guide on what online or digital marketing really is and how you can get started with it. In today’s world, if you will want your business to be competitive, it is very important that you build an online presence for your brand.

Online Marketing 101

Online Marketing 101

Unlike the old and first users of the internet users, these modern-day internet users use the internet to search for everything they are looking for. They also use it to check for the validity of the information. And with that being said, one can therefore say that if you would love to find potential clients and customers and also retain your old customers, you need to be where they are – online.

What Is Online Marketing

What is online marketing? Also known as digital marketing, this is the type of marketing that is done online or on the internet. The goal and end game of this type of marketing is simple. The goal here is simply to help your brand meet and reach new leads and also drive conversion. Online marketing is the future and it also entails different tactics that is if you would want to meet your desired target and they are;

  • Awareness
  • Consideration
  • And lastly decision

Whether or not you like it, online marketing is a very crucial aspect of today’s marketing techniques. This form of marketing helps you connect and engage with your customers online. And to get started with this form of advertising or marketing rather, you need to make sure your business is and can be seen online.

Why Digital Marketing Works

Before I go any further in this piece you will need to know why online marketing works. Unfortunately, the way consumers go about finding products to purchase has changed. It may not be what you want to hear, but this is just the simple truth.

Users don’t need to visit a physical store or location to purchase items or better still check out the prices of items. Now you can do all the latter all from the comfort of your home. In a matter of minutes and just with a few clicks you can find any brand you are looking for, compare prices, make purchases and even get recommendations.

Online Marketing Tactics

Online marketing can be a complicated form of marketing if you do not know what you are doing. Therefore in this paragraph, I will mention some of the online marketing techniques and tactics that can help you attain your goal in marketing easily.

Social Media

Social media marketing has become one of the prominent means of marketing for modern days online marketers. According to eMarketer, social media users all over the world are expected to reach 2.95 million users in 2020. And do you know that this number is equal to 70.7% of the total number of internet users?

There are lots of powerful social media platforms in the world today. And platforms like Facebook and Instagram present a huge opportunity for brands and companies to engage their audience directly. And how do you do this as a marketer? Well you will have to post content regularly, engaging your customers, reaching out via ads and many more.

Search Engine Optimization SEO

Search engine optimization is yet another very important aspect of online marketing 101. This is the process of optimizing your website and related contents for search engines such as Yahoo and Google. 93% of online transactions and experiences begin with search engines. Do you know what this means? Well if you don’t know, here it is. You will need to improve your visibility and engagement on search engines.

SEO also involves creating content for specific keywords that are relevant to your line of business. You will have to research for keywords that customers and consumers will use to find your brand online. After researching for these keywords, you will have to create content that will help rank for these keywords. And in the process improving your visibility to searchers.

Pay Per Click Advertising

PPC or pay per click advertising helps marketers reach more consumers on search engines. PPC ads always appear at the top of search engine result pages. How does it work – you pay for your website link to be placed on top of search results and when users search for these certain keywords, they will find your ads at the top of the page. It is that simple.

This type of advertising is very important and effective. It drives and draws more attention to your band and this is by appearing at the top of the search engine results page. It also drives more traffic to your website and also encourages conversions.

These are some of the most effective forms of online marketing. Other forms and tactics of marketing online are;

  • Email marketing
  • Content marketing
  • Web design
  • Video marketing
  • Influencer marketing
  • Live event marketing
  • And affiliate marketing.

All of these tactics of types of online marketing are all worth it. So if you want your business to have an online presence and drive more leads and conversions, it is time you try out online marketing today.

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