What is online marketing for dummies? You can also refer to the term ‘online marketing for dummies’ as online marketing for beginners. If you are new to the digital marketing world then this post is a must-read for you. In this post, I will be sharing with you everything about digital marketing you need to know and how you can get started on it.
Online Marketing for Dummies
Online marketing or digital marketing is not a new term anymore. Reading this post simply shows that you have an idea or two about internet marketing altogether. Digital marketing is complex and there is no lie there. But the good news here is that it doesn’t have to be.
Digital marketing is a very broad platform and industry. People spend most of their lives just mastering a piece of digital marketing and the thing is always on a constant change. But do you know that you can learn it if you have got your mind focused? Yes, you can. And reading this post is one of the ways of getting this done.
Before I go any further in this post, what is online, digital, or internet marketing? Any activity done on the internet with the intention of bringing more clients to your business is online marketing. Whether you are looking to get the attention of users or asking them to buy from you it is digital marketing.
Online Marketing Channels
Online marketing as explained earlier is a very broad place. And to get a full understanding of what online marketing really is, it is important that you first learn if the channels or methods to help you bring more people to your business. The channels in online marketing are;
- Content marketing
- Social media marketing
- Search engine optimization
- Search engine marketing
- Email marketing
- Affiliate marketing
- Pay per click advertising.
These are the online marketing channels you need to know about. And each of these channels on its own is also broad. It is practically difficult to master each and every one of them. Personally, I will recommend that you learn a bit about each of these channels.
Search Engine Optimization
Search engine optimization (SEO) simply is improving your website’s visibility on Google search results. As a part of your marketing strategy, getting search and seen online is very important. And to do this effectively, you need SEO. One of the basic goals of search engine optimization is to bring new people to your business looking for specific solutions to specific problems.
How then does SEO work, you may ask? There are four main categories of SEO and they are;
- On-page SEO.
- Off-page SEO
- Technical SEO
- Content SEO.
To effectively carry out SEO, you will need to master each of these categories.
Search Engine Marketing
Just like SEO, this very type of online marketing channel gets you results on the search engine results page. But unlike SEO, you will have to pay for the services of this channel. The basic or primary method through which these method works is called PPC (pay per click) advertising.
You can start off by advertising on platforms like Google, Bing, Yelp, Facebook, Twitter, Instagram, and others. Pay per click simply means that you pay every time a person clicks on your website link. You only pay when your link is clicked on by a person. The amount you get to pay for this service varies directly on the competition.
This type of advertising or marketing is faster in terms of effectiveness and results than other types of marketing.
Social Media Marketing
Making use of social media channels in growing your business what social media marketing is all about. This is one of the most effective ways in attracting new customers these days and also keeping them. Social media platforms have helped various brands; both small and big companies and generate awareness and sales.
Many people now spend much of their time on social media platforms and if you want to engage these set of persons you need to go where they are – social media. For a social media marketing campaign to be successful you have to provide what people want – the right content. To be successful at social media marketing, you will need to;
- Be patient
- Provide value to people
- Always respond to your audience
- And lastly, create relevant content consistently.
Do these things listed above and you will get your desired result.
This type of marketing simply is creating content that offers value to your audience. People are always in search of content that offers value to them. Contents that will help them solve problems and this is what you should be targeting. Value-added content is an amazing way to get your audience hooked to your niche.
Email marketing is one of the oldest forms of digital marketing. Most businesses and brands out there have always considered their email list as the most valuable business asset. This type of marketing simply is communicating with your audience more directly. This helps keeps a long-term relationship and a bond of some sort.
Affiliate marketing here simply means getting paid by companies for referring people to their products. Big retailers all over the world such as Amazon have programs like this. These companies pay for helping them make sales.
Amazon for example pays you 3-10% on things that they buy. You can set up affiliate links on your blogs, email links, your social media pages and so many more. You can even send these links directly to your friends who might be interested. And when they buy, the said company pays you a commission for the referral.
Now that you have learned about the basics of online marketing, which of these channels will you love to master? Many people are making use of these channels already and are being effective in it. So what are you waiting for? Hurry now to get started today.