Are you a real estate agent or a realtor? If you are then you need to read the context of this post from the beginning to the end. In this post, online marketing real agent, you will learn everything there is to know about marketing your brand as a real estate agent.
Online Marketing Real Estate
Being a realtor is not easy. Your job description is quite straightforward. But as a real estate agent, being found by homebuyers is very important. Maybe you already have an online presence and a local shop and you are looking to build or enlarge your business. The question here that you should ask yourself is, is online marketing the solution.
Online marketing is the future no doubt. Marketing products online offers a massive platform for growing brands, businesses, and revenue. And although digital marketing can be beneficial to you it does require dedication, skill, and time. So If you want to get started with it you should be ready to do the work.
Online Real Estate Marketing Ideas and Strategies
Online marketing for real estate matters for few reasons. And here are some interesting stats about the industry from Realtor.org.
- 76% of buyers set up viewing or drove by a home they found online.
- 90% of buyers made use of the internet as a primary source of information looking to purchase a new home.
- 41% of home buyers found their homes first on the internet.
Now with the stats above, it is clear that the internet is important than ever. Below are some of the best real estate marketing ideas and strategies.
List Your Real Estate Company Locally
The first strategy here is that you should make sure that your real estate company is listed on websites. You may need to create a Google my business page and search out online directions. It is important that you also do SEO listings as this will help users find your business in search engines.
Also, you may want to consider adding your listings like yelp. You can review your business with yelp. Reviews normally can be a big part of getting potential clients and keeping old customers. And finally, you may want to optimize your websites content to help with local searches. If any copywriting is done for your website, it should be indicated.
Create a Website for Your Company
The backbone of your online marketing strategy should be your website. I mean how are people going to find you if not via your website? If your website is set to standards it can encourage potential clients and homebuyers to pick you are their choice. And this will ultimately help you rank better in local searches.
You should always keep listings on your website up to date with various information, photos, address, contact, and others. The reason for this is that many people are going to visit your website and you don’t want them to be ill-informed.
Stay Active on Social Media
Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are very important social media marketing tools. Not everyone will be the best for your business but only you can be the judge of that. It is very important that you know and evaluate the time that you are going to be spending on your pages, the contents you plan to post, and others before establishing a social media account.
Facebook as a social media platform is a great way for realtors to make contact with you. By creating a page on the platform, you may receive questions and comments about your listings. With the Facebook platform, you can also share interesting content.
Other social media platforms to utilize are Twitter, LinkedIn, and Pinterest. With Pinterest, you upload tons of pins of the houses you are selling. You can also show off their interiors and exterior of the homes as you wish. You may even be encouraging local buyers or future homebuyers.