Online Marketing Salary – Factors Affecting Digital Marketing Salary

Are you curious to find out the salary you’d earn as an online marketer? Do you have any idea about Online Marketing Salary? Well, if don’t know, reading this article you will definitely get exposed to the price, and not just, you will also get to know about the factors that are affecting digital marketing salary and much other information that will be disclosed to you in this article.

Brands and businesses all over the world are now making the shift digitally, as it seems that this is the only means of winning against your competitors in the business world. In the past few months, the pace at which the industry is shifting in favor of digitality is staggering and it has been predicted to accelerate further in the coming years.

Online Marketing Salary

Digital marketing as you should have known already is one of the careers that have seen massive growth even in this slow economy. The industry has attracted a large number of personnel.

And if you are looking to be part of this industry then this article is a must-read for you. This post will cover the various job roles available in the industry and also the salary trends that you should know about. Read on to know more about Online Marketing Salary.

Recommended Read: Online Marketing Strategies – 5 Online Marketing Strategies To Adopt For Your Business Today

Digital Marketing Salary

In the online marketing industry, salary trends differ. And this is so common as most companies decide their pay hike based on the digital skills of an employee. Professionals all over the world with digital marketing skills are commanding lucrative salaries and this is not surprising as most brands and businesses are now moving and making the shift to the online trend.

A report by burning glass technologies found out that jobs with digital marketing skills as a requirement pay a whopping 29% more than those that do not. And even with everything happening right now with the coronavirus and all, digital marketing remains one of the top skills employers are ready to pay more for.

And now with that being said let’s check out the best digital marketing jobs that are showing the best salary trends this year and in coming years.

SEO | Digital Marketing Specialist

Digital marketing specialist has been listed as one of the top ten most in-demand jobs on LinkedIn and is in the process of identifying SEO as a desired skill. A specialist in digital marketing must possess several skills ranging from search engine optimization to conversion optimization.

Other skills needed by a digital marketing specialist are digital analytics, pay-per-click, email marketing, social media marketing, and many more.

The main aim of a digital marketing specialist is to drive traffic to a website via organic and paid strategies and also rank high in search results. A digital marketing specialist salary by geography includes;

  • United States – $50,139 yearly
  • The united kingdom – £25,755 year

That’s it.

Social Media Manager

Social media marketing is one of the most effective means of digital marketing these days. And the growth of this marketing strategy will only increase as the number of social media engagements keeps increasing.

With more buyers making use of social media platforms these days more than ever. The incentive that businesses and brands to increase their social media experience grows stronger.

Social media managers help businesses grow and reach fans and followers on social media platforms. And the sole aim for this is to attract potential clients and build revenues. Although social media managers are not highly paid, they enjoy the opportunity to quickly go up the ladder to highly sought-after positions in the field.

Salary by geography for social media managers include;

  • The USA – $44,160 per year
  • In the UK – £32,310 per year

Content Creator

One of the most important aspects of digital marketing is content marketing. Creating content is a very important requirement at every level of marketing. The reason for this is that buyers consume content, and brands compete over it.

Content creators and strategists create great content and also manage a team of writers, and develop editorial calendars. Also, they contribute to online campaigns, study analytics to determine the effectiveness of campaigns and so many more. a content strategy salary by geography includes;

  • The US – $61, 289 yearly.
  • UK – £40,369 per year.

E-commerce Specialist

The job description of an eCommerce specialist is to manage the development and maintenance of eCommerce websites overall. He is also tasked to maximize sales and revenues. They are also tasked to establish certain standards for products and content management. They collaborate with marketing teams, identifying development via various web analytics among others.

The salary for an e-commerce specialist geographically includes;

  • US – $56,482 per year.
  • UK – £40,369 per year.

That’s it.

Digital Marketing Analyst

The Internet of things has now been the backbone of which most industries are built and run and digital marketing is not excluded from this. There is now an emerging focus on customer data these days to meet company targets and all, such as driving sales and getting conversions.

A digital marketing analyst is tasked with analyzing and identifying trends in the market. And lastly extracting customer data to develop goal-driven strategies. This set of persons works with sales and marketing teams. And in driving more leads and revenue to the brand and company. Analyzing the salary geographically, they are;

  • US – $52,166 per year.
  • UK – £32,930 yearly.

Content Marketing Manager

Content Marketing Manager in a company takes the responsibility of increasing brand awareness and web traffic by the means of digital marketing. They are the ones who build or create content that is ‘Shareable’ and content that increases in market activities.

If you become a content marketing manager, you will take responsibility for certain roles. When you become a content marketing manager you will have to measure the results of marketing activity, Drive traffic and engagement in the form of sales and brand promotion, and lastly manage a team of data analysts, illustrators, and copywriters.

Content marketing manager salary by Geography:

  • US – $75,900 yearly.

Marketing Automation Specialist

Marketing Automation Specialist is good at tech-savvy content curator. They can possess great communication skills and makeup workflows. You also need to know that Marketing automation specialist work is not easy it takes a lot of time, work, and specialized skills to see the maximum benefit from a tool.

Marketing automation specialist work is to build the marketing automation blueprint, understand your platforms that automation will help you solve, and report and revamp.

Marketing Automation Specialist salary by Geography:

  • US – $62,147 per year

Digital Marketing Manager

A digital marketing manager is a professional who takes care of the brand’s sales and online presence on various marketing campaigns. When you become a digital marketing manager, there are certain things you need to take good care of.

You need to plan digital media campaigns, maintain social media presence across various digital platforms, and measure, analyze and report the performance of all digital marketing movements.

Digital Marketing Manager salary by Geography:

  • US – $123,899

Paid Media Specialist

For you to become a paid media specialist, you need to understand advertising social media. And a paid specialist brings traffic to your web portals through online advertising from Google, Facebook, Instagram, etc.

Paid Media Specialist salary by Geography:

  • US – $70,537 per year.

Pay-Per-Click Analyst

Many professionals want to become pay-per-click analysts as the role is one of the fast-rising digital marketing careers. You need to have the right knowledge and ability to obtain a profit greater than or equal to the investment.

You must also understand Google analytics, correct the keyword bids, manage advertising platforms, and many more.

Pay-Per-Click Analyst salary by Geography:

  • US – $49,312 yearly.

That’s it! Get basic knowledge of the digital marketing world today and benefit from the already booming industry.

Recommended Read: Online Marketing Companies – Top Digital Marketing Companies in the USA

Factors Affecting Digital Marketing Salary

Now that you have an idea of Online Marketing Salary, it will be better if you know the factors that might affect your earning potential:


The experience you have in your field plays a big role in determining how much you get paid. In other words, your background in online marketing plays a major role in your earning potential.


The role your get also has another role to play in your earnings. Advanced positions as an online marketer, such as marketing manager, tend to get a higher salary than the entry-level positions.


For most online marketing jobs, having a bachelor’s degree, graduate degree, or certifications in high-level skills tends to give you a higher salary.


Having relevant skills is very important as it makes you a more attractive candidate with higher earning potential. You can learn digital skills that are relevant to the job role. When job hunting, look at the descriptions for required and preferred skills.


Some will think the City doesn’t matter when in reality, it plays a major role. Salaries tend to vary city by city. That means, in one city you could earn higher and in another, earn lower in the same field.

For instance, you are working as an online marketing manager in a city where the pay is $108, 065, and then relocate to a new city, apply for the same role and you start earning lesser than you are used to.


Another factor affecting digital marketing salary is the company. Salaries vary depending on a company’s size, marketing budget and goals set.


Just like the company varies, same goes for the industry. The industry you work in will impact your salary range.

Four Digital Marketing Salary Best Practices

While you do everything within your power to upgrade your digital marketing career, you also need to empower yourself with the below salary best practices:

  • Improve or advance your job search patterns.
  • Make skills and gain experience in digital marketing.
  • Create a digital marketing network.
  • Be current with every digital marketing trend.

Those are some of the Four Digital Marketing Salary Best Practices.

Additional Read; Online Marketing How To – The Ultimate Online Marketing Guide

Frequently Asked Questions

Is Online Marketing in Demand?

The truth is 77.4% of businesses are now investing in website optimization and 69% are in digital media. The future looks bright for digital marketers as increasing competition among data-driven businesses contributes to increasing demand for skilled professionals in the field.

What are the Skills Needed for Online Marketing?

Here are the top 7 skills required to become a Digital Marketing Guru:

  • Data Analysis
  • Content Creation
  • SEO & SEM
  • CRM
  • Communication Skills
  • Social Media
  • Basic Design Skills.

Is it possible to get rich with Digital Marketing?

Well, with proper guidance and hard work, you can get as many opportunities to kick-start your career as a digital marketer and become wealthy.

How Long Does it take to Study Digital Marketing?

It takes most people one to three months to learn the different digital marketing tools and techniques, and it takes six months to a year to perform those skills through different practices.

Also, Check Out:

Leave a Reply

Your email address will not be published. Required fields are marked *