SEO Meaning – What is SEO Marketing | SEO Marketing and Strategy


SEO Meaning? The term SEO is the short for Search engine optimization. It is the act of improving the quality. And of website traffic to a  website or a web page from search engines. Search engine optimization targets unpaid traffic rather than paid traffic. Moreover, unpaid traffic may come from different kinds of searches, including video search, image search, news search, academic search. And industry specific vertical search engines.

SEO Meaning - What is SEO Marketing | SEO Marketing and Strategy

SEO, being an international marketing tactics. It considers how search engines work, the computer programmed algorithms. That dictate search engine behavior, what people search for. Which search engine are preferred by their targeted audience. And the actual search keywords typed into the search tool.

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The reason for performing search engine optimization is because a website will get more visitors. From a search engine websites rank higher in the search engine result page. And there is 50% certainty that most of the visitors can be converted into customers.

SEO Meaning

SEO means the process of making changes to your website design. And content that make your site more attractive to a search tool. Thus, you perform this with the hope that search tool will showcase your website as a top result on the search result screen.

However, search engine has the quest to provide the service for users. By delivering results on the search tool pages that are high quality. And relevant to what the person is searching for.

How It Works

How does SEO work? SEO major aim is to deliver  high quality and relevant result on the search engine pages. For them to achieve this, search engine will scan different websites to better understand what the site is about. This will enable them deliver accurate results to people searching for a particular keywords. The SEO scans the site in other to determine how easy it is to scroll and read. Rewarding user friendly websites with higher rankings on the search engine result screen.

SEO Meaning In Business

SEO in business is simply a way of improving your business website traffic. Many businesses owners has switched to online platform to market. And sell their products or services. The search engine optimization is what helps to improve your site, to bring amazing traffic to your website.

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SEO as an internet marketing strategy, it consider the computer algorithm that dictate what people look for. The keywords people typed in etc. This gives you guide on how the contents on your site should look like.

SEO Meaning In Digital Marketing

This is the process by which organization go through. To ensure that their website are at the top in the search engine page for relevant phrase and topics.

If you have a write-up on product or service your marketing, in order to get your content to the right people. You would want to optimize your blog post so that it will rank on the first page of search engine result.

If your website ranks, it gives more room for million of people whom search for that particular content to visited your website. Your visitors can as well be converted after going through your article.

Types Of SEO

There are several types of search engine optimization, I will be listing out seven

  • App store optimization.
  • YouTube SEO.
  • Technical SEO.
  • On-page SEO: This type of SEO includes all the things that readers will see when they visit your site.
  • Off-page SEO: This is an act of getting links to your website to help draw in visitors. And it shows Google that other people around the internet value your content. That your website is authoritative.
  • Local SEO.

These are types of SEO you can use to improve your site.

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