Google Merchant Center – How to Set up Google Merchant Center


Google Merchant Center helps lots of online shoppers find, explore, and purchase your products. With the help of services like shopping ads, shopping actions, and surfaces across Google, it helps place the right items for the right shoppers.

It helps you upload your item listings for use in Google Shopping, commerce searches, and product ads. To sell your products on the platform, you need to have a merchant centre account. This will enable you to upload your item or product data.

Google Merchant Center

The purpose of this centre is for your product to be displayed when someone is searching for your type of product on the Web. Moreover, to advertise your product on this platform, you must adopt the Google Adwords service, where you pay for each click on your product ads.

Benefits of Google Merchant Center

This is a platform provided by Google that allows businesses to upload their product data to be used for various services, especially Google Shopping. Here are some benefits of using it;

Google Shopping Integration

The primary purpose of the service is to facilitate the integration of product data with Google Shopping. This allows businesses to showcase their products directly in Google search results, making it easier for potential customers to discover and purchase items.

Wider Reach and Exposure

By using this service, businesses can expand their online presence and reach a broader audience. Products can appear not only in regular Google search results but also in Google Images and other relevant platforms.

Product Listings in Google Search

Product data submitted to Google Merchant Center can appear as rich product listings directly in Google Search results. This includes images, prices, and other relevant information, providing a more visually appealing and informative experience for users.

Dynamic Remarketing

Businesses can use Google Merchant Center to set up dynamic remarketing campaigns. This involves showing personalized ads to users who have previously visited a website and viewed specific products. It can help re-engage potential customers and increase the chances of conversion.

Product Information Management

Google Merchant Center serves as a centralized platform for managing and updating product information. Businesses can easily update prices, availability, and other details to ensure accurate and up-to-date listings.

Detailed Product Information

The platform allows businesses to provide detailed information about their products, including descriptions, images, prices, and availability. This helps potential customers make informed decisions before clicking through to the website.

Shopping Campaigns in Google Ads

Google Merchant Center integrates with Google Ads, allowing businesses to create and manage Shopping Campaigns. This enables more targeted advertising based on product attributes, such as brand, category, or price.

Multiple Data Feed Formats

Google Merchant Center supports various data feed formats, making it flexible for businesses to submit their product information in a way that suits their needs. This includes formats like XML, CSV, and Google Sheets.

Performance Insights

Google Merchant Center provides performance insights and analytics to help businesses understand how their products are performing in terms of clicks, impressions, and conversions. This data can be valuable for optimizing marketing strategies.

Local Inventory Ads

For businesses with physical stores, Google Merchant Center allows the creation of Local Inventory Ads. These ads provide information about in-store product availability, helping to drive foot traffic to brick-and-mortar locations.

How to Sign Up for Google Merchant Center

To use the merchant centre, you will need a Google account. Here’s a guide to help you create a Google account, and if you already have an account, follow these steps;

Now, all that will be left for you to do is follow the on-screen prompts that will be shown to complete signing up for the marketing tool. If you don’t have a Google account, then you need to create one.

How to Sign in to Google Merchant Center

Use these simple instructions to sign in to your merchant centre;

  • Use step one of the above steps.
  • Click on “Sign In”.
  • Select “Sign in” again.
  • Select or enter your Google account ID.

Use the instructions shown afterwards to complete.

How to Set up Google Merchant Center

To start using this platform for sales, you must set up your account; the steps below will direct you on how to get started.

Go to the merchant centre’s official page and click on the “Sign Up for free button at the upper right side of the screen. On the fresh page, scroll down a little and click the “Get started” widget for the second time. Now, follow the steps below.

Input your Business Country

You will be required to enter your business information and it will be used on every program you register for, so you need to provide this data once and for all. Choose your business country. The country you are to select is the country where you registered your business.

Enter your Business Display Name

On the next column, key in your business display name. Your business name is the name that will appear when people are viewing your products.

Select your Time Zone

Move down and click on the Continue tab after entering your time zone, as it will be used to calculate and report your performance metrics.


Upon your completion of this article, you are expected to know how to set up a Merchant Center on Google. We hope you find it helpful. Feel free to share your thoughts with us. Also, help us share this post across your social media platforms.

Frequently Asked Questions

What is Google Merchant Center?

Google Merchant Center is a marketing tool that is used to present you in front of your shoppers/customers. With the marketing tool, you will be able to meet hundreds of people who are interested in your product.

What is the difference between Google ads and Google Merchant Center?

Google Ads is where you set your ads budget and run your campaigns, while the merchant center is where your product feed is stored alongside your shipping details.

How do I access Google Merchant Center?

Access is granted to you as long as you’re added as an account admin. 

What is the benefit of Google Merchant Center?

With the merchant centre, you get smooth integration with other products.  Also, you can edit or update your product data.

Is Google Merchant Center the same as Google My Business?

No. However, they can be integrated to allow good oversight and control over the platform’s marketing and eCommerce.

Is a Google Merchant account free?

Yes, it is free to use. However, you have to pay for clicks on your Google shopping ads.

Can you sell digital products on Google Merchant Center?


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