How To Find Items to Sell on Amazon FBA


Are you a beginner seller looking to break into the FBA market? Or perhaps you are an established seller searching for a new angle? The truth is that finding a new product to sell can be a challenge. Fortunately, you will be learning how to find items to sell on Amazon FBA in this article, so keep reading.

How To Find Items to Sell on Amazon FBA

Without much time, below are the tips to use and find items to sell on Amazon FBA;

Understand Your Niche and Target Audience

Before diving into product research, understand your niche and target audience. Consider your interests, expertise, and the needs of potential customers. Understanding your niche helps narrow down product options and ensures you connect with the right audience in the marketplace.

Leverage The Best Sellers List

Checking out the Amazon best sellers list is very important. To get a good idea of the items or products that are most wanted on the marketplace, the best sellers list is the first place to start. You can search in any category of your interest and write out the items catching. Afterwards, eliminate seasonal items. By so doing, you can maintain consistency all through the year.

It is essential to check the best sellers list because that is where you find the items shoppers purchase more.

Consider Becoming A Private Label

Being a private label, you can deal with profitable items, put your own spin on them, and then Amazon will handle the rest. Isn’t that interesting? The major benefit of becoming a private label is that you can take an already great-selling product and put it back on the market, adding your touch to it.

Utilize Amazon’s Product Categories

The e-commerce giant has a diverse range of product categories. So, before starting off, explore categories that align with your interests and expertise. Drill down into subcategories to identify potential niches where you can establish a competitive edge and make sales.

Perform Competitor Analysis

Analyzing competitors is a crucial aspect of product research. Take the time to identify successful sellers in your niche and study their product offerings. Pay attention to their customer reviews to understand what buyers appreciate or dislike about existing products. This insight can guide you in finding areas for improvement or unique product ideas to sell.

Source For Items That Are Small, Light, And Durable

To become successful on Amazon FBA, stay away from big and heavy items because the shopping cost will finish up your profit margins. The smaller and lighter, the better. Small items take less shipping cost. Selling durable items is good because it helps safeguard you from complaints from customers. Ensure to do proper research before deciding on the products you want to sell.

Source Items That Are Not Expensive And Easy

The cheaper and easier the items that you are interested in, the better your chances of gaining more from them. Go for products that can be easily sorted out and are less expensive. If you aim for the bigger and more expensive items, the cost of shipping will be higher, and your profit margin will be affected negatively.

Follow Item Sellers Ranking/Sales History

Two important things to keep your eyes out for are seller rankings and sales history. It is vital to know how an item has performed over the cost of time because it helps you decide if it has a time of demand or is an all-year-round purchased item.

Seller ranking gives you an insight into how many units of the item are being sold or moved by your competitors in the marketplace. In other words, seller ranking gives you an analysis of the item’s performance and sellers.

Use Product Research Tools

There are several third-party tools that can assist you in analyzing market trends and identifying profitable products. Tools such as Jungle Scout, Helium 10, and AMZScout provide data on sales estimates, competition, and historical trends. Use these tools to make informed decisions based on market data before deciding on what to sell.

Be Open Minded

It is important to keep an open mind when researching products to sell on Amazon FBA. Being rigid could be one of the worst things to do because you will be closing yourself off from good products that could increase your sales.

During your product research, do well to look at items from different angles and evaluate why it is good, not whether or not you like them.


With the right tips and guides, finding items to sell on Amazon FBA is easy. In this guide, we have listed out some helpful strategies to use when researching the products, you’d like to sell. Follow the tips above to find the product for you to sell and become successful on Amazon FBA.

Frequently Asked Questions

What is the best product to sell on Amazon?

The best-selling categories on Amazon are;

  • Electronics
  • Clothing, Shoes, Jewelry
  • Home and Kitchen
  • Pet Supplies
  • Beauty and Personal care products.
  • Video Games.

What is the most profitable way to sell on Amazon?

The best and most profitable way to sell on Amazon is through Private label sales. Many sellers on Amazon are running their businesses using the private label method.

How do I search for all items on Amazon Seller?

When shopping on the marketplace, you would see a blue hyperlink next to the item’s name which highlights the brand’s name (seller, merchant, and brand). When you click on the link or seller’s name, the storefront will appear, and a list of the listed items under that brand or seller will be shown.

How do I find my FBA sales on Amazon?

To find your Amazon FBA sales, go to your seller dashboard and click on the reports tab. This will take you to the sales dashboard, where you can keep track of your item’s sales. Click on the fulfilment channel option to view only FBA orders.

What products are in high demand right now 2022?

Here’s a list of the high-demand products in 2022;

  • Power tool accessories.
  • Dog Toys
  • Costume shoes
  • Laptop batteries
  • Shot glasses
  • Slipcovers
  • Baby wears
  • Wall plates and covers.

Can I become rich as an Amazon seller?

The truth is, no business is guaranteed to make you rich, and Amazon is no different. Yes, you can make lots of money selling on Amazon, whether or not you become rich is on you alone.

What is a good FBA profit margin?

A profit margin of 10% and 30% is considered to be good for an FBA business on Amazon.

Also, Check Out:


Please enter your comment!
Please enter your name here