How To Monitor Your Amazon Order Defect Rate

Monitoring your Amazon Order Defect Rate is very crucial. Matter of fact, it is one of the most vital metrics you will need to monitor continually and improve. Keep reading to learn how to monitor your Amazon order defect rate. In this guide, will be sharing every vital detail you need to about Amazon order defect rate. What is Amazon’s order defect rate? Don’t know? Fortunately, you have clicked on the right article, so, ensure to read to the end.

How To Monitor Your Amazon Order Defect Rate

To monitor your amazon order defect rate, use the directions below;

  • Log into your Amazon seller
  • Next, navigate to the “Performance” tab and select “Account Health”.
  • Now, review the information that will show. Your current ODR will be shown as well.
  • If you noticed your ODR is higher than the target, look properly to determine the cause of the defect.
  • Once you have seen the cause, take corrective measures to address the issues.
  • Monitor your Order Defect Rate frequently.
  • Set alerts to be notified when your ODR increases or decreases.
  • Lastly, track your customer reviews and ensure to address negative feedback quickly.

What is Amazon Order Defect Rate (ODR)?

Amazon Order Defect Rate is a metric implemented by Amazon to monitor and measure the quality of customer service rendered by a seller. This metric measures the percentage of orders received due to a defect.

In short, the ODR is a measure taken to see how a seller can fulfill and ship orders without defects or issues. Having a high defect rate means your customers are frequently returning orders which is a bad sign.

Recommended Read: How Can You Improve Your Amazon Order Defect Rate?

How To Calculate The Amazon Order Defect Rate

If your ODR is low, it shows your customers or shoppers are satisfied with your services and products. To calculate your order defect rate, divide the number of orders returned or canceled due to faults by the number of orders placed. The result can be expressed as a percentage.

What Are The Factors That Make Your Order Defective?

Here are factors that contribute to your order defect rate on Amazon;

  • Negative Feedback: Having too much negative is a major factor that skyrockets your ODR because it is a reflection of poor customer experience.
  • Credit Card Charge Back: If a customer requests to get their cash back, it affects your defect rate.
  • Buyer makes A to Z claim: Amazon offers a guarantee to customers that are purchasing from companies on the marketplace. When a buyer makes a claim, it affects your defect rate negatively.

What Happens When Your Amazon Order Defect Rate Reaches Above 1%?

When your defect rate is higher than 1%, it means your customers are not happy and you have lots of negative feedback related to orders. This will hurt and spoil your reputation as a customer and you will likely lose customers.

If your order defect rate is more than 1%, Amazon will take action to protect customers, this could result in your account being suspended or reducing your visibility. It is important to have effective majors if you don’t want any of these.

How Does Amazon Order Defect Rate affect your rankings?

Having a low defect rate comes with some good perks. For one, a seller with a lower defect rate will be rewarded with higher search rankings and visibility on the marketplace. Also, you will be provided with lower and better customer service.

On the other hand, having a high ODR may result in you losing visibility in the marketplace. This will lead to you having fewer sales. To avoid losing value on the Amazon marketplace, make sure your customers are satisfied with your services.

How Can You Improve Your Amazon Order Defect Rate?

To improve your order defect rate on the Amazon marketplace, do the following;

Respond to negative feedback on products

By replying, Amazon and your customers will know that you’re committed to customer service and you also get the opportunity to apologize.

Make Fast and Free Shipping Prime Concern

Ensure that your product orders are shipped to their destination on time without incurring extra charges. This is a step to help reduce complaints and negative reviews from customers.

Use Perfect Packaging

Do well to make use of perfect packaging for your products to keep them secure. This will help reduce the risk of damage during shipping. If customers get exactly what they ordered, trust me, you won’t get negative feedback.

Review the Product Listing page

It is important to review your product review page and ensure that you’re meeting the guidelines. Pay attention to your product title, images, descriptions, pricing, and reviews. You can use the SellerApp Listing Quality Tool to make your monitor your listing page.

Recommended Read: What Is Amazon Order Defect Rate (ODR)?

Relevant Links

Click here for SellerApp Listing Quality Tool

Check here for Amazon Seller Central

Follow this link to visit the Amazon site.

Amazon Social Media Links

Follow Amazon Seller on Twitter

Click here to reach Amazon Sell on Facebook

Follow this link to watch Amazon Sell videos on YouTube

Check here for Amazon’s LinkedIn


There is everything you need to know about monitoring your order defect rate on Amazon. Also, we shared how you can improve your ODR easily. We hope you find our comprehensive guide on Amazon Order Defect Rate relevant.

Frequently Asked Questions

How do I lower my defect rate on Amazon?

To lower and improve your defect rate on Amazon, you have to be providing on-time shipping and delivery of quality products.

What are considered defects at Amazon?

Factors considered defects on Amazon are negative feedback, unsatisfactory orders, or a chargeback.

How do you reduce ODR?

To reduce your ODR, give your customers the best service as possible, dispatch products on time, and respond to queries but negative and positive. The happier customers you get, the more your defect rate will reduce.

What is invoice defect rate?

Invoice defect rate is aimed to help third-party sellers to monitor the invoicing experience it offers to business customers.

What is the maximum order defect rate ODR allowed by Amazon for your account to avoid suspension?

As a seller, you must maintain an ODR below 1%.

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