What Products Are Categorized As Beauty Products On Amazon?


Amazon is one of the top marketplaces for selling beauty products. What products are categorized as beauty products on Amazon? If you are planning to sell beauty products on Amazon, it is important to know which products are considered to be such. Or even as a shopper. In this article, you will find a comprehension guide on selling beauty products on Amazon. Keep reading to find out more.

What Products Are Categorized As Beauty Products On Amazon?

Amazon beauty products are categorized in different ways, including skincare, nail care, cosmetics, personal care products, hair care, and makeup. There are subcategories for beauty products as well: premium beauty and professional beauty. Amazon has a variety of beauty products in many categories. No matter the beauty product you’re looking for, you’re likely going to find out on Amazon.

Is Selling Beauty Products On Amazon Profitable?

Yes. Selling beauty products on Amazon is profitable and this is because the marketplace is one of the largest and most popular eCommerce websites. It is not enough to just sell beauty products on Amazon, it is crucial to stay up to date on the latest trends in the industry. The beauty product niche is profitable; however, it will be lucrative when you invest more time and effort to be on trend.

What is Categorized as a Beauty Product on Amazon?

Here are some of the categories on the marketplace giant for beauty products;

1. Skincare Products

Amazon’s skincare section is a haven for those in search of effective and nourishing products. From gentle cleansers and moisturizers to potent serums and sunscreens, this category caters to various skin types and concerns.

2. Hair Care Products

Your hair deserves the best, and Amazon’s hair care products ensure just that. Browse through a diverse range of shampoos, conditioners, and styling products. Whether you’re looking to enhance your curls, add volume, or repair damaged strands, you will find an array of options to suit your hair care needs.

3. Makeup

From foundations that match every skin tone to vibrant eyeshadows and long-lasting lipsticks, you’ll find products from both established and emerging beauty brands.

4. Fragrances

Whether you prefer floral, fruity, or woody scents, there’s perfume or cologne in this category for every taste. Discover new releases and timeless classics to express your unique style through fragrance.

5. Personal Care

From high-performance deodorants to indulgent bath and shower products, you can find items that cater to your self-care needs.

6. Tools and Accessories

Beautify yourself with the right tools and accessories. Amazon’s beauty aisle includes hairdryers, curling irons, mirrors, and makeup organizers to help you achieve a professional look from the comfort of your home.

7. Men’s Grooming Products

This is a dedicated section for men’s grooming, featuring shaving creams, razors, and aftershaves from reputable brands.

8. Nail Care

From a spectrum of nail polish shades to comprehensive nail care kits and tools, you can achieve salon-quality results at home.

9. Health and Wellness

Beauty starts from within, and Amazon’s health and wellness category includes supplements designed to promote healthy hair, skin, and nails. Additionally, discover facial rollers and massagers to enhance your skincare routine.

10. Organic and Natural Beauty Products

For those inclined towards organic and natural beauty, Amazon offers a curated collection of products marked with these labels. Explore skincare and makeup items that prioritize natural ingredients and sustainable practices.

Why Does Selling Beauty Products Need Approval On Amazon?

Amazon included the approval method to ensure beauty products sold are safe and of high quality. Beauty products sold on the marketplace can impact the well-being and health of customers, which is why you have to undergo the approval process.

When publishing your beauty products on the marketplace, ensure to provide safety data and accurate information about the product. These products are often full of chemicals that could potentially cause harm to the skin and eyes. To protect shoppers, Amazon requires sellers to submit safety data and information about a beauty product before approval.

This process also helps customers trust your products and most likely come back for more. It helps keep the reputation of the platform trusted for purchasing beauty products.

How To Get Approval For Selling Beauty Products On Amazon

If you wish to sell beauty products on Amazon, you must be approved in the category. Amazon doesn’t necessarily require approval for all categories, but certain products may require approval. The easiest way to get approved is to make sure that products meet Amazon’s standards.

Ensure that the products you are listing on the marketplace for sale are of high quality, packaged, and shipped properly. Once you meet all the standards set by the eCommerce platform, you should be able to get approval to sell beauty products.

Amazon Selling Fees For Cosmetics

Does Amazon have selling fees for Cosmetics? Yes, there are fees for cosmetics, and they are categorized into two main selling fees; referral fees and closing fees. It is important to understand the fees associated with selling cosmetics in the marketplace. This is because by knowing and understanding the fees, you will be able to price your products appropriately. Furthermore, this knowledge can help you be successful as a seller.

Referral fees are paid for each product sold and this is based on the category. Referral fees for selling cosmetics range from 15% to 20%. In addition to these fees, sellers have to pay a closing fee which is $1.99 per item in cosmetics.

Also, in addition to the fees mentioned above, a cosmetic seller must pay a variable closing fee. This particular fee is dependent on the size and weight of a product.

Requirements For Selling Beauty Products On Amazon

Below is a list of the requirements needed to sell beauty products on Amazon;


As a seller, you must follow the packaging guidelines on Amazon. One important guideline is to provide appropriate packaging materials such as envelopes, bags, and boxes. Also, you must make sure the packaging is strong enough to keep the item safe enough before delivery. All products must be labelled with the product name, size, weight, quantity, and others.

Labeling and Product Detail Page

This category product detail page is just other niches or categories. Products must be well-detailed with descriptions, ingredients, instructions for use, warnings, and others.

Product and Ingredient

Before selling beauty products on Amazon, make sure they meet the guidelines for products and ingredients. Make sure products are free from hazardous ingredients and that all the substances used are clearly written.

Prohibited Beauty Products On Amazon

Some beauty products are restricted on Amazon because they do not meet its checklist requirements. Click here for more information about the prohibited beauty products on the marketplace. However, below is a list of the beauty products that are not allowed;

  • Corrective and cosmetic contact lens
  • Obagi C-Therapy Night cream
  • Obagi RX System Clarifying Serum
  • Products that contain minoxidil over 5%
  • Bithionol
  • Brazilian Blowout Acai Professional Smoothing Solution
  • Chloroform
  • Halogenated salicylanilides
  • Latisse
  • Obagi Nu-Derm Sunfader
  • Obagi Nu-Derm Clear
  • Obagi Nu-Derm Blender
  • Obagi Elastiderm Decolletage Skin Lightening Complex
  • Methylene chloride
  • Vinyl chloride in aerosol products
  • Zirconium-containing complexes in aerosol products
  • Synthol, Synthrol, or Swethol posing oil
  • Trichloroacetic Acid.


the information given above will be of assistance to selling beauty products on Amazon, and you will profit using the right tactics. However, it is essential to be prepared before proceeding and understand how the Amazon marketplace works.

Furthermore, be informed about the requirements and regulations for sellers before you proceed. Do you have questions or suggestions? Kindly use the comment box below. And also, share this post with your friends on your social media accounts.

Frequently Asked Questions

What falls under the category of cosmetics?

Cosmetics products are skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup preparations, shampoos, hair colours, kinds of toothpaste, deodorants, and permanent waves.

What are the examples of beauty products?

Examples of beauty products are;

  • Bath preparations
  • Eye makeup preparations
  • Fragrance preparations
  • Hair preparations
  • Hair colouring preparations
  • Oral hygiene products
  • Personal cleanliness
  • Shaving preparations

What are the 5 main categories of cosmetic products?

The 5 main categories of cosmetics are oral care, sun care, hair care, skin care, and body care.

What are the top 5 beauty categories?

Here are the top 5 beauty categories;

  • Body care
  • Makeup
  • Skincare
  • Hair care
  • Fragrance

Is perfume a beauty product?

Yes, perfume is a beauty product. According to the law, any product that is intended to be applied to the body to make someone attractive is a beauty product.

What beauty products are trending?

Beauty products trending now are;

  • Gua Sha
  • DIY Skincare
  • Ombre Lips
  • Glass Skin
  • Graphic Liner
  • Retinol

What kind of product is cosmetics?

Cosmetics products are items applied to the body to clean, beautify, or change the look. These include makeup, hair dyes, etc.

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